The Middle East Minefield

How do you know as a business when is the right time to take a stand?  Some customers might prefer that companies stick to core operations, while younger generations increasingly want businesses to use their economic power to influence decision makers.  

The current conflict in the Middle East isn't only impacting external communications.  Internal messaging tools meant to promote office collaboration now are host to heated exchanges that derail productivity and dissolve working relationships. 

Speaking out on the issue has already created turnover in many high profile jobs.  In this episode, the WMG team discusses the challenges of answering the many demands of customers and employees without sowing further seeds of division.