The Demise of Bud Light

How can a single can of beer gifted to a social influencer cost a powerhouse brand almost half a billion dollars? However you feel about Bud Light as a product, its recent downfall has been a painful lesson in brand mismanagement.

Unlike most controversies that tend to fizzle out against the endless churn of the 24-hour news cycle, the Goliath brand has struggled to regain composure following a series of botched apologies and marketing pivots.