The Demise of Bud Light

E2: The Demise of Bud Light


  • Crisis Communications
  • Influencer Marketing
  • Reputation Management

How can a single can of beer gifted to a social influencer cost a powerhouse brand almost half a billion dollars?  However you feel about Bud Light as a product, its recent downfall has been a painful lesson in brand mismanagement.

Unlike most controversies that tend to fizzle out against the endless churn of the 24-hour news cycle, the Goliath brand has struggled to regain composure following a series of botched apologies and marketing pivots.

(Photo by Brian Yurasits)