NCAA vs. NIL

The NCAA has maintained a tight grip over collegiate athletics since its foundation in 1906 in the spirit of promoting fairness and safety for athletes.  The enormous popularity of March Madness and the College Football Playoff generates billions of dollars of profit each year, yet the players themselves are barred from receiving any form of payment while enrolled.  A recent Supreme Court decision now allows athletes to earn lucrative endorsement deals by promoting their name, image, and likeness.  

The NCAA faces unprecedented challenges to its authority and its previous way of conducting business.  Sweeping changes to recruiting and retaining players will most certainly change the landscape of college sports as currently constructed. 

The WMG team discusses the many reputational challenges facing the NCAA as they navigate a prolonged legal battle, hoping that potential congressional oversight can help right the ship.