Pledging Global Climate Action at COP15

At the end of 2022, WMG crafted a media campaign on behalf of 30×30 Ocean Alliance to encourage world leaders to pledge climate action at the U.N.’s COP15 Biodiversity Conference in Montreal.  Currently, the security of Earth’s food supply is at risk with one million species at risk of extinction by 2050.  By pledging to protect 30% of land and oceans by 2030, we can help reduce the risk of future food insecurity.

Utilizing a targeted social media and op-ed placements from biodiversity experts, the campaign pressured world leaders to take the 30×30 pledge.  In less than two weeks the ads generated over 1.7M impressions, as a landmark conservancy agreement was reached at the COP15 conference.

$35B was pledged globally in the agreement to preserve biodiversity.  Despite this astronomical figure, studies indicate that this effort presents a 5:1 cost benefit for the future of the global economy.